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Go-to-market and sales consulting

You build the product. We build the path to customers.

Scale Smart brings 15+ years of hands-on sales, marketing and market entry experience into your company. For startups that are strong on technology and still have gaps on the commercial side. And for small businesses that need focused support in one of these areas.For startups with commercial gaps and small businesses that need focused support.

30 minutes, online, free. You leave with two concrete levers.

Experience from programmes and executive education at

  • Microsoft for Startups
  • NVIDIA Inception
  • Google for Startups
  • Technische Universität München
  • HarvardMedical School
Track record

We have sold, built and scaled ourselves.

15+years in sales, marketing and market entry for products that need explaining
€15M+in enterprise contracts won, single deals up to €6M
2 exitssupported, from build-up to sale
2 Series Arounds prepared on the commercial side

These figures come from the career of our founder Florian Maier. His customers have included BMW, Mercedes-Benz, Red Bull, Medtronic, Stryker and Boston Scientific.

The commercial gap

A good product does not sell itself.

Most teams we talk to have first customers and good conversations. What is missing is a way to repeat both. We hear three sentences in almost every intro call.

  • "Our customers come through network and luck."

    Deals happen, but there is no way to repeat them. Every new customer feels like the first one.

  • "We do not really know why we win or lose."

    Without clear positioning, qualification and objection handling, every conversation starts from zero and every forecast is a guess.

  • "We should probably hire someone for sales."

    A sales hire costs many times the price of a build project in year one. Without a target market, a message and a process, that hire fails on the same open questions.

Who we work with

Two situations where we make the biggest difference.

Technical founders and product teams

You can explain your product in your sleep. On target customer, pricing, message and sales process the experience is missing, and you cannot hire for it yet. We build the commercial system with you, and your team runs it afterwards.

  • Seed to Series A
  • Deep tech, software, medtech
  • University spin-offs

Small businesses and solo operators

The business runs, but one area holds you back: too few predictable enquiries, fuzzy positioning, or sales that depend on the owner alone. We step in exactly there, with a fixed scope and a clear result.

  • Service firms and B2B providers
  • Teams of up to 50
  • One topic, one result
What we help with

Six areas. You decide where we start.

Some clients need the whole system, others exactly one building block. Both are a good reason to talk.

  • Positioning and target market

    Who buys, why, and who you are up against. The basis for every message and every sales conversation.

  • Sales

    Sales process, qualification, call guides and objection handling. Lucky deals turn into a sequence your team can repeat.

  • Marketing

    Message, channels and content that bring enquiries. Aligned with sales and measured in conversations.

  • Go-to-market

    The plan from finished product to first scalable revenue: entry segment, pricing logic, route to market and a 90-day plan.

  • Funding round

    The commercial side of your round: market logic, go-to-market plan and numbers investors can check.

  • AI in sales and marketing

    Tools and agents that take research, preparation and follow-up off your plate. Used where they save your team time.

All services and formats

Why Scale Smart

Advice from the side of the table where selling happens.

Florian Maier
Florian MaierFounder and consultant. 15+ years in sales and market entry across B2B tech, medtech and AI software. Startup mentor at TU Munich. Executive MBA, TU Munich and Tsinghua.More about us
  • Experience from our own responsibility

    Sales organisations built from zero, teams of up to 80 led, contracts of up to €6M negotiated. Our recommendations come from that work.

  • Results your team works with

    You end up with a playbook, call guides and a 90-day plan. Documents that are in use on Monday.

  • Fixed scope, clear end

    Every format has a fixed duration and a defined result. You know what you get before we start.

  • An honest assessment

    If we are not the right fit, you hear it in the first call. That saves time on both sides.

What clients say
Scale Smart got us out of the chaos we had been stuck in for months. They asked the right questions, showed us where we were wasting time and money, and gave us a clear plan we could actually put into practice.
H. Özgöcen, CEO, HiParly
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How we start

Three ways in, depending on where you stand.

First30 minutes, free

Intro call

We find your biggest bottleneck and outline the next step. You get a clear assessment, even if we never work together.

Pick a time

Then1 day to 4 weeks, fixed price

Focused project

Strategy session, GTM foundation, commercial readiness audit or GTM and sales build. Fixed scope, defined result.

See the formats

OngoingCancel monthly

Ongoing support

Weekly working sessions on real customer conversations, objections and open decisions. We sharpen what the market feeds back.

How ongoing support works
Is this for you?

We say upfront who we work for.

A fit if

  • your product or offer is ready and the next commercial step needs structure
  • sales so far run through you and your network
  • target customer, positioning or sales process are not clear enough yet
  • you are ready to put the results to work with your own team

Not yet a fit if

  • you are looking for an outsourced salesperson or lead generation
  • the product is still searching for its market
  • you need pitch deck design or a business plan
  • the goal is a shortcut without doing the work yourself
Intro call, 30 minutes, online

What is your biggest commercial bottleneck right now?

In 30 minutes we clarify where the problem sits, which next step makes sense and whether we are the right people for it.

  • No sales pressure, a clear assessment
  • Confirmation and calendar invite right after booking
  • If it is not a fit, we tell you directly

Pick a time

Choose a free slot. The confirmation arrives by email straight away.

Pick the call length. The calendar is only loaded from Cal.com after you click.
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